Dunkachino (sp questionable)-played off the name of the business, blending of words dunkin' (or perhaps playing on the word dunk-able, being able to dip a pastry into the drink) and cappuccino. It's a good combination of words because of the possibility of the an adjective and noun being put together as well as the nice ring to it.
munchkins-since its not as big as a donut, the bite wouldn't be as big. Not a chomp or gobble, but something you could munch on. Again, they are playing on the word "Dunkin'" and added it to the end of the the verb.
McDonald's has a certain way of inventing words by adding "Mc" to their products.
"McChicken"
"McGriddle"
"McCafe"
..and so on. It's easy to memorize and you can always relate the product to the location.
Starbucks words:
Frappuccino comes from the word frappé to blend something. The other half of the word probably comes from cappuccino as that is a popular hot drink to order.
Reese's pieces-derived from the product Reeses, little pieces you can put into your mouth. Has a good ring/rhyme/jingle to it
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