Monday, March 1, 2010

Menu Language

The menu I will be describing is from Legal Seafoods. They had their menus in different sections such as children's menu, dessert, entrees, appetizers, and lunch menu. I choose to describe and analyze their Dinner Menu.


The majority of the menu has no full sentence phrases. It pretty much has a list structure, lists after lists. Each section has different highlights such as Simply Legal (Fish, just fish. This phrase is somewhat of a catch phrase, a play on words to highlight their restaurant name and what they are trying to sell), Legal Classics (Favorites, again using restaurant name), Seafood bar, and Chowders, Soups, & Salads. Everything (that is being sold) is listed as a noun or noun phrase, followed by the price. Some sentences also seem like narratives as they make suggestions, such as "Have your fish...WOOD GRILLED" or "Flavors...ADD a little something extra". Underneath the main entrees, some of them have descriptions in the form of verb phrases, prepositional phrases, or noun phrases. Examples: sauteed with tomato, scallions, and mushrooms, tossed with fresh pasta (verb phrase), with drawn butter (prepositional phrase), [Lite Clam Chowder] clams and aromatic vegetables in a clear broth (noun phrase) . They also use massive amounts of adjectives in order to "spice" up their menu and make it seem appealing to customers. They like to talk about texture (creamy) , aroma/taste (lemony) , technique of cooking (pan seared, broiled, grilled).


1 comment:

  1. The facts about this menu that you have presented are great. Your post could be slightly more organized so we know what your conclusions are about the structure of this menu.

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